Digital marketing is a modern marketing approach that uses online platforms and digital technologies to promote products, services, and brands to a global audience. It includes a wide range of strategies such as Search Engine Optimization (SEO), search engine marketing (SEM), social media marketing, content creation, email marketing, influencer marketing, and online advertising to reach potential customers effectively. Digital marketing allows businesses to target specific audiences based on interests, location, behavior, and demographics, making campaigns more personalized and cost-effective than traditional marketing. By using data analytics and performance tracking tools, companies can measure results in real time, optimize campaigns, and improve return on investment. With the rapid growth of mobile usage and social media platforms, digital marketing helps businesses build strong brand awareness, engage customers, drive website traffic, and increase sales while maintaining a competitive edge in the fast-evolving digital landscape.